About

Marketing that drives P&L impact.

Independent brand & growth strategist
turning complexity into commercial momentum
—so you collect the wins and bank the credit.

 
Results at a glance
↑ Profit & margin +3-5 pp CM lift through pricing power & mix discipline

↑ Spend efficiency 29-60% lower CPiA via creative precision & reach quality

↓ Time-to-value <90-days by cutting waste and scaling what performs
Verified with finance, mix modeling, or experiments.
 
How I work
Equal parts Silicon Valley systems, Madison Avenue persuasion, Hollywood storytelling, and Southern pragmatism—integrated into strategies that move markets.
I embed within your org and ecosystem—to set the KPI tree, write the brief, orchestrate partners, and manage the cadence until results hit.
 
 
What clients say
“We reframed marketing as growth insurance, verified +5 pp margin lift and 4:1 incremental-profit ratio—evidence that bolstered business, protected budget and green-lit new multi-year investment.”
— Founder/CEO, Growth-stage DTC Beauty & Wellness
“A new approach to advertising lowered cost per incremental acquisition 29% and sped pipeline. <6-month payback tied to customer lifetime value gave us confidence to scale resulting in $7.3M net-new profit within 18 months.”
— GM, Series B Fintech
“Aligning around a distinctive, consistent experience, doubled our customer retention rate, improved price realization +1.9 pp, and expanded contribution margin +140 bps.”
— VP Global Brand & CX, Fortune 500 Lifestyle Portfolio
 
 
Who I help
Business & brand owners who want the strategic proof, plans, and results finance appreciates.
 
Let’s talk business outcomes
Evidence-led marketing & creative effectiveness.
iam@thompulliam.pro
 
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